Sony announces new professional displays with its latest cognitive processing chip

Mike Wheatley

Sony has expanded its options in the professional display category with the launch of its new 100-inch Sony FW-100BZ40J and 32-inch Sony FW-32BZ30J monitors.


While the disparity in size is pretty big, it’s not in any way indicative of a chasm in terms of performance. Rather, it’s all about meeting the need for both small and large dimensions, with both displays offering unrivaled visuals thanks to Sony’s most advanced image processor, a new system-on-a-chip, customised setting modes and a new design that’s optimised for professionals.

The 4K resolution LCD displays are both designed for use in business environments and feature Sony’s most advanced new “cognitive intelligence” chip that brings a more sensory approach to image and sound enhancement.

Cognitive intelligence is the new catch-all phrase for more realistic image rendering. It works by dividing up the display into multiple sections and applying AI processing to different sections of the image all at once to enhance every aspect of it. So for example it might apply a bit of contrast in one part of the image, and alter a minor detail in another part, to deliver a much more realistic picture overall.

The new SoC and the Android TV operating system help to ensure that applications run smoothly. The displays also boast Google Chromecast built-in and Apple AirPlay 2 for connectivity, which means users can stream content, show presentations and even project an excel chart stored on their iPhone onto the display. Other features include Pro mode for custom settings, IP control and mirroring, and integrated SoftAP for direct wireless device connection.

Sony said the displays are easy to set up and install in existing work environments, featuring four-side, robust aluminum bezels that are symmetrical, together with a carrying handle for ease of mobility. In addition, the smaller Sony FW-32BZ30J offers a clever cable management design that helps to ensure the office space is kept clean and tidy and free from any hazards.

Sony said both models will go on sale in the summer, with pricing still to be confirmed.