Sharp Sees Strong Sales Of 60″+ Big-Screen TVs In USA

Jonathan Sutton

Sharp Corporation has this month upped its forecast on the number of large-sized HDTV displays it expects to sell in the USA over the course of the company’s current financial year to 31st of March 2012. The Japanese TV manufacturer’s unconventional strategy of focusing on 60 inches and larger TVs – therefore avoiding the extremely competitive 32″ to 55″ market – appears to be working a treat, as evidenced by stronger-than-anticipated sales so far.

Sharp big-screen TV
Sharp sees strong sales of 60″+ big-screen TVs in USA

The conglomerate had previously set a target for one million units of televisions sized 60 inches and above to be sold in North America (US and Canada) come March 2012, but these gargantuan HDTVs have been so popular that Sharp now expects the sales figure to be reached in the United States alone.

Speaking at a press conference held in Osaka, Sharp USA’s chairman and CEO Kozo Takahashi admitted that such strong sales came as a surprise even though the company always had faith in its strategic decision to concentrate its R&D (research and development) and marketing resources on the 60-inch-plus television sector which is much less competitive. He explained that a significant amount of specialised technology is required in the mass production of large LCD TV panels, which is why there are fewer competitors operating in this space compared to smaller screen sizes.

According to Mr Takahashi, Sharp now accounts for almost 80 percent of the American 60″ and larger television market in terms of sales volume (which is a massive increase over the 40 percent achieved one year ago), and approximately 70% in terms of sales revenue. Clearly confident on the success of its “Go Big” approach, the company is looking forward to even higher sales figures in the following fiscal year.