Sansui made a big splash last year when it burst into the OLED TV market with the cheapest model of its kind in the world.
At just $800 for a brand new shiny Sansui S55VOUG OLED TV, the company undercut rival OLED TV brands like LG Electronics, Panasonic and Philips by a good couple of hundred dollars, stirring up plenty of excitement among budget-conscious consumers.
We don’t know how many models Sansui managed to sell, but it appears that the S55VOUG OLED TV may have been quite popular, for the company is now following up with a refreshed model that’ll be sold in three sizes – 55-inches, 65-inches and 77-inches.
That suggests the company is looking to expand its OLED TV business, because last year’s model was only available in 55-inches. With its 2025 OLED offering, it’s giving consumers the opportunity to snap up a much larger model at bargain-basement prices.
Sansui revealed the new OLED models at CES 2025 last week, saying the feature 120Hz 4K WOLED panels made by LG Display, and support both Dolby Vision and Dolby Atmos.
The company didn’t say anything about prices, but given that it remains firmly associated with budget products and lacks so much brand recognition, it’s likely to once again focus on undercutting its rivals. As such, we imagine it’s probably using a 1st or 2nd-generation WOLED panel in its TVs, rather than the brand new, super-bright 4-stack panel announced by LG Display this week.
It might not be the latest OLED tech, but OLED is OLED nonetheless, and that means Sansui’s 2025 models should be capable of producing the perfect blacks and extremely high-contrast that the technology is famed for. ‘
Sansui’s senior vice president of marketing Victor Elmann said the “overwhelming success” of last year’s Sansui OLED TV proves that consumers are keen to get their hands on affordable yet cutting-edge display technologies.
“With our 2025 lineup, we're taking it further by introducing larger sizes and improving features like our Karaoke Mode to ensure a versatile, engaging entertainment experience for all," he promised.
The Karaoke Mode was one of the most interesting differentiators of Sansui’s OLED TVs. It’s a special viewing mode that uses AI to remove the vocals from YouTube videos, so you can enjoy a proper sing-along experience, just as you would in a proper karaoke booth.
Sansui’s OLED TV, which doesn’t appear to have a model number at the moment, will run the Google TV operating system, and it will also feature two HDMI 2.1 ports that support VRR and ALLM. Throw in the 120Hz panel, and you have a perfect, low-cost display for premium console gaming.
Sansui didn’t say so, but it’s likely that its new model will try to undercut LG’s cheapest new OLED television, the B5 OLED TV, in-line with its promise of offering “the most affordable OLED on the market.”
The company said the new TV should go on sale at major retailers in the U.S. in the second quarter, but we’re yet to see an actual price tag or release date.
