Samsung Display has said its new QD-OLED panel for 2025 televisions will reach more than 4,000 nits peak brightness, representing an improvement of 30% over last year’s panel.
The company, which manufactures the QD-OLED panels used in televisions sold by Samsung Electronics and Sony Corp., said the gains were achieved through a combination of “advanced panel driving technology and new organic materials”.
The 4,000 nits rating is based on the combined brightness measurement of the red, green and blue light emitted by the display, and according to the company makes this year’s QD-OLED the “brightest OLED TV panel currently available.”
The first TV to feature the new panel is expected to be Samsung’s upcoming S95F TV, which will be unveiled next week at CES 2025. It may also appear in some variants of Samsung’s step-down S90F model, and there may well be a surprise, with other TV manufacturers announcing QD-OLED televisions, either at CES or later in the year.
Despite the claims by Samsung Display, FlatPanels HD says it’s unlikely that the actual peak brightness of the S95F or other QD-OLED TVs will top 4,000 nits in calibrated mode. Last year, Samsung Display said its 2024 QD-OLED panels could achieve 3,000 nits, but when measured, the Samsung S95D TV could only reach 1,600 nits in calibrated mode.
As such, it remains to be seen if Samsung’s QD-OLED will be superior to LG Display’s latest WOLED panels, which are also set to be significantly improved this year.
We will also see Samsung’s QD-OLED technology in monitors, some of which were revealed for the first time yesterday when Samsung unveiled its newest Odyssey gaming displays. Those models include a 27-inch 500Hz QD-OLED panel, plus a 240Hz version. Samsung has only teased a few details, and has said nothing about their capabilities in terms of brightness.
What it did say is that the latest QD-OLED displays will use a more efficient “5-Layer tandem OLED design”, which should help to improve brightness and colour accuracy.
"The new monitor panels feature the highest pixel density among currently available self-emissive monitors,”Samsung Electronics said. “Additionally, next-generation technology with even higher picture quality will also be unveiled.”
Other brands, including ASUS and MSI, have also announced new QD-OLED monitors.
