Samsung’s iconic “Lifestyle TV”, known as “The Frame” doubles as a kind of digital picture frame that can showcase a range of classic, modernist, abstract and contemporary artworks – whatever your taste.
The company has previously inked deals with dozens of renowned art galleries around the world to showcase their art in people’s living rooms, and now it’s offering yet more masterpieces thanks to its new agreement with the Museum of Modern Art, or MoMa.
The new arrivals in the Samsung Art Store were chosen by Daria Greene, who explains that he curated the 30 art pieces to honor MoMa’s unique history and vision. Some of the renowned artworks include Vincent van Gogh’s “The Starry Night” (1889), Frida Kahlo’s “Fulang Chang and I” (1937) (the first time Kahlo's work has been available for display on the platform) Henri Rousseau’s “The Dream” (1910) and Georgia O’Keeffe’s “Evening Star III” (1917).
Samsung’s The Frame has been one of the company’s most popular TV sets for a while, attracting an enthusiastic fan base who appreciate its novel capabilities, being able to show regular films and TV shows, then displaying beautiful art at other times. The 2022 edition of The Frame saw the introduction of an anti-reflective screen, which makes it notably better at reproducing works of art, as it all but eliminates those annoying reflections, which don’t really exist on the original artworks. It’s paired with a 4K resolution QLED display and zoom capabilities that allow you to really drill down into the minute details of some of the world’s most fantastic pieces of art.
With the debut of MoMa’s first collection, Samsung may also get access to some more “modern” works of art. Users have noticed that the vast majority of Samsung’s artworks are relatively old pieces. That’s because most of them are public domain, meaning their copyrights had expired. It isn’t able to show newer artworks unless it licences them, which means there are far less pieces from today’s most renowned artists.
Thankfully, MoMa’s collection also features a range of ‘modern’ modern artworks, from living artists such as Keith Haring, Jen Stark and Shinique Smith.
