Philips has just held its now-annual TP Vision Live event, taking the opportunity to lift the wraps off four new OLED TV models, as well as its 2025 lineup of Mini-LED and QLED TVs.
The flagship OLED model for this year is the Philips OLED+950, which is set to launch in September, but before that we’ll see the Philips OLED+910, set to go on sale in May. As for Mini-LED, it's the Philips MLED950 that leads the way, followed by the MLED910.
For most TV enthusiasts, it’ll be Philips’ new OLED models that generate the most interest, and they’ll be particularly interested to see how they improve on last year’s Philips OLED+959 and OLED+909 televisions.
With any luck, they won’t be disappointed, for Philips says the new TVs will use the same four-layered Primary RGB Tandem OLED panel that’s set to appear in the upcoming LG G5 OLED and Panasonic Z95B OLED televisions.
We first saw that technology earlier this month at CES 2025, where LG said it replaces the previous Micro Lens Array tech that was used in last year’s OLED televisions. Among other things, the new panel promises to deliver a substantial boost in brightness and colour performance, and there are hopes that it will further benefit from being integrated with Philips’ own 9th Gen P5 AI processing chip and the iconic Ambilight mood lighting system.
As mentioned, the premium model this year is the Philips OLED+950, which will launch in September with a choice of 65-inch and 77-inch sizes. Philips said at the event that the new panel will help boost brightness to a peak performance of 3,700 nits and a full white performance of 350 nits, while increasing its coverage of the DCI-P3 colour gamut to an impressive 99.5%, and 83% of the BT.2020. In addition, the panel will also integrate LG Display’s upgraded META s technology, which is said to decrease the impact of light reflections and power consumption.
You can learn more about the new OLED panel courtesy of HDTVTest's Vincent Teoh in this video clip:
The 9th Gen P5 AI is a brand new processor that will appear in both the OLED+950 and also the step-down OLED+910, and it supports new features such as Adaptive Intelligence, which can help optimise the picture quality, and Spectacular Highlight Enhancement, which boosts contrast for more detailed HDR images. Elsewhere, there’s a new AI Adaptive Gamut Enhancer that is said to deliver improved colour accuracy, making them appear more vibrant but without affecting skin tones, the company said.
As always with Philips, the TV will integrate its proprietary four-sided Ambilight technology to deliver a more immersive viewing experience.
In terms of the sound system, this is a 70-watt 2.1-channel setup that’s disappointingly less powerful than the 5.1.2 Bowers & Wilkins audio system found in last year’s Philips OLED+959. Despite this, Philips says it comes with a few new gimmicks, notably a more “accurate digital crossover” that allows for users to precisely control sound distribution between the two-way left and right speakers. It also incorporates a rear-facing bass and has four passive radiators.
The updated Game Bar menu brings new functions such as a minimap zoom button to help gamers keep better tabs on their environment, and there are new personalisation options to help fine-tune the in-game experience.
Slated to go on sale in May or June, depending on where you live, the OLED+910 is the company’s second premium OLED television for 2025 and appears to be a direct successor to last year’s OLED+909. It has many of the same specifications as the OLED+950, with an identical new OLED panel and chip, and there’s a Bowers & Wilkins-made 3.1 channel front-facing sound system.
According to Philips, this incorporates a pair of front-firing LCR speakers with twin 30x50mm mid-range drivers and 19mm titanium dome tweeters, together with a 75mm subwoofer featuring four passive radiators. With eight channels of amplification, the OLED+910’s sound system offers a total power output of 81-watts, with each channel having its own signal processing.
What’s curious is that Philips appears to be positioning the OLED+950 as the superior of the two models, though it hasn’t highlighted any significant advantages it holds over the OLED+910.
Next comes the Philips OLED810, which will go on sale in June in a choice of 42-, 48-, 55-, 65- and 77-inch size options. This is the company’s mid-range OLED model and it features an older OLED_EX panel that first appeared in 2023, promising peak brightness of up to 1,500 nits for the larger models. It also comes with the new 9th Gen P5 chip and its funky new AI features, as well as three-sided Ambilight.
Elsewhere, there’s a 70-watt 2.1-channel sound system that drops to just 50 watts on the smallest 42-inch model, similar to the OLED+950. The Game Bar menu gets the same updates, and the company also highlighted a new “Moments” application for streaming photos from a smartphone to the big screen.
Last but not least is the company’s entry-level OLED model, the Philips OLED760, which will be available in four sizes when it goes on sale in May – 48-, 55-, 65- and 77-inches.
Like the 810, it will use the OLED_EX panel of yesteryear, which is still pretty good, though brightness appears to max out at just 1,000 nits. Three-sided Ambilight is also onboard, but this TV is powered by a less capable 7th Gen P5 AI processor, which is already two years old. Despite that, it still features the new AI Adaptive Intelligence and AI Adaptive Gamut Enhancer technologies, though it’s questionable if the effect will be the same as it is on the more premium OLED models.
Philips highlighted a new “Intellisound” engine that’s able to optimise audio output based on both the type of content and also the user’s own sound profile.
The Philips OLED+950, OLED+910 and OLED810 will all run the Google TV platform, but the OLED760 will instead feature the newer Titan OS platform
If you’re looking for an extremely capable alternative to OLED, the Philips MLED950 may well get your attention as the company’s flagship Mini-LED television this year.
It’s said to feature an enhanced Quantum Dot panel that offers “extended colour reproduction” and boasts a “performance level above the top premium DLED sets and just below the OLED models”, the company added.
As with the OLED+950, we’ll have to wait quite a while to get a first look at the MLED950, because it won’t hit the shops until September, when two 65-inch and 75-inch size options will be available. Still, Philips touts some impressive numbers, with a peak brightness of 1,200 nits, 144Hz refresh rates and 98% coverage of the DCI-P3 colour spectrum.
As with the premium OLED models, it will feature Ambilight - in this case the Ambilight Plus system that integrates multiple dome-shaped lenses at the back of the TV to boost the overall impact of its mood lighting display. The company explained that its latest algorithms help to improve Ambilight’s ability to track the content on the screen, and with the number of LED zones now increased to 192, it should result in a significant improvement in the “immersive effect”, Philips promised.
Under the hood, the Philips MLED950 will come with the older 7th Gen AI P5 processor, featuring AI Adaptive Intelligence and AI Adaptive Gamut Enhancer tech, and there’s going to be a 60-watt 4.1-channel sound system onboard that comes with down- and side-firing drivers and a rear-facing subwoofer.
It features an aesthetically pleasing extra-narrow metal bezel and the smaller sizes will come with a centre swivel stand. In every case, it will run the Titan OS platform.
Next in line is the Philips MLED910, which will debut in May in 55-, 65-, 75- and 85-inch sizes, offering 144Hz refresh rates. However, it’s a step down in terms of processing, as it’s only equipped with the company’s older P5 processor. Brightness is also rated lower at just 1,000 nits, and the Ambilight system is only three-sided.
The sound will be generated by a 50-watt 2.1-channel system on the two biggest models, and a 40-watt system on the smaller two, and once again, it will run the Titan OS platform.
Lastly, the company unveiled a couple of regular LED models, including a new PUS9000 Series model, which features a standard 144Hz QLED panel instead of Mini-LED tech and the older P5 chip. It will be available in an extensive choice of sizes, starting at 43-inches and going all the way up to 85-inches, and promises to deliver the "performance and key features” of higher-end televisions but at a much more competitive price. Three-sided Ambilight being one of those “key features”.
The PUS89000 also uses the P5 chip and has three-sided Ambilight, but the sound system will vary depending on the model bought. For instance, the smallest 43-inch model has a 20-watt 2-channel setup, while the mid-sized models will have a 40-watt, 4-channel system and the largest 75- and 85-inch versions will come with a 50-watt, 2.1-channel system.
