Panasonic Launches Latest TV Advert For Viera 3D TVs

Vincent Teoh

One of the earliest TV manufacturers to jump on the 3D TV bandwagon, Panasonic has never been one to skimp on marketing its extra-dimensional products using TV commercials. According to a press release issued by Panasonic, the latest advertisement for its Viera range of 3D TVs was to be aired on ITV1 at precisely 7:45pm yesterday during the commercial break interluding Coronation Street. The advertisement will form part of Panasonic’s “largest-ever” media campaign in the run-up to Christmas this year.

However, apparently the promised advert did not get aired during the prime-time slot judging from viewers’ comments, perhaps due to a last-minute change or some technical issues. In any case, Panasonic has uploaded the commercial video on Youtube for viewers wishing to see what the fuss is all about:

Featuring a specially composed, yet unreleased tune, the advertisement is supposed to deliver a 3D-esque viewing experience even to viewers watching it on a 2D television, as a result of the “advanced cinematic effects” Panasonic employed to create the advert. The commercial will also be broadcast in 3D within the next few weeks, but since the public would already need to own a 3D TV with compatible 3D glasses to see the 3D advert in the first place, it acts more as a showpiece than as a marketing tool intended to directly drive sales of Panasonic 3DTV sets.

At the IFA 2010 consumer electronics trade show in Berlin earlier this month, Panasonic added 42-inch and 46-inch screens to the company’s VT20 range of 3D TVs in the form of Panasonic TX-P42VT20 and TX-P46VT20, and also introduced a more affordable Panasonic TX-P42GT20 3D TV. All of Panasonic’s 3D televisions released to date are based on plasma technology which – from our experience when reviewing these 3D sets – suffers from less crosstalk compared to LED/ LCD-based 3D TVs.