If there’s one certainty in life these days, it’s that the price of subscribing to video streaming services will surely rise, and Netflix has now confirmed that it’s asking U.K. customers to cough up a little more each month.
The latest price increase comes just a couple of weeks after it did the same in the U.S., so it was one we were expecting, albeit not so eagerly. And so here it is:
As of right now, U.K. subscribers to Netflix can expect to pay at least £1 per month extra, but it depends on exactly which of the three tiers they have subscribed too, as the medium-priced tier has gone up by £2 a month.
That would be the Standard subscription without adverts, whose cost has jumped up by £2 to £12.99 per month. It’s the most popular subscription Netflix offers, and so we can’t say we’re surprised that the company is milking it.
As for the Standard subscription with ads, that has increased by £1 to £5.99 per month, which makes it significantly cheaper for those who don’t mind putting up with the constant interruptions of their viewing. Meanwhile, the highest-cost Premium tier, which provides benefits such as 4K resolution, HDR, spatial audio and the ability to watch on four devices in the same household, has also gone up by £1 to £18.99 per month.
In addition, the company says it’s increasing the cost of its Extra member add-ons, which allows people to share their password with friends and family living at another address, also by £1 per month.
Netflix says the new prices are effective immediately, and will apply to both existing and new subscribers. A spokesperson said the price hike would allow it to "continue to invest in programming and deliver more value for our members".
Like other video streaming services, the cost of Netflix has been slowly increasing in recent years, with the company last raising its prices in October 2023. Rivals such as Disney+, Spotify and Paramount+ have also hiked up their subscription charges in the last couple of years, while Amazon Prime Video saw its last increase in 2022.
Netflix also began stepping up its efforts to prevent password sharing a couple of years ago when it launched its Extra members add-on, and that helped it to add 19 million extra subscribers in the latter part of 2024.
It’s all good for Netflix, but the increased costs weren’t welcomed by many in the U.K., as the reaction to the news on X shows.
One person wrote on X: "I already quit after the last price rise, and haven't missed it at all. Netflix is a scam at this point."
Another disgruntled user said the company should provide consumers with more value if it's going to raise its prices again.
"Netflix is raising their prices again, if so, please start giving us more," the user said. "Maybe it's my age showing, but there hasn't been anything that is 'must see' on that platform any more. Please tell me I'm not alone."
