LG Cinema 3DTV Models Get Certified For Full HD 3D & Carbon Reduction

Richard Carlton

LG Electronics has been busy collecting accreditation for its Cinema 3D TVs which feature the company’s FPR (film-type patterned retarder) passive 3D LCD technology. The Korean TV manufacturer recently announced that Germany-based VDE, one of Europe’s largest technical-scientific associations, has certified the 47LW570S as full HD in 3D mode, which is a testament to the quality of extra-dimensional viewing available from the consumer electronics giant.

LG Cinema 3D TV

Obviously over the moon with the German organisation’s stamp of approval, LG’s president and CEO Havis Kwon said that this certification proved that the company’s Cinema 3D televisions not only offer comfortable tri-dimensional viewing pleasure for users, but also deliver 3D content in full high-definition for optimum picture quality.

Rival TV brands that use active-shutter-glasses technology for their 3D-capable HDTV models have repeatedly disputed whether the Cinema 3D diplays from LG actually qualify as being full HD when viewed in the third dimension. This issue was under debate because full HD is defined as an image that contains 1080 horizontal lines of definition, whereas the LG 3D TV uses polarized glasses to combine two 540-line images to create a 1080p effect. Kwon was therefore thrilled about the certification because he said that it put the “debate to rest”.

In addition to VDE’s attestation, LG also received a separate certification from the Carbon Trust, which signifies the Seoul-based conglomerate’s determination to reduce the impact of its technology on the environment. In fact, the LG 47LW5500 and 47LW550T Cinema 3D TV sets have become the first in Europe to display the Carbon Reduction Label, confirming the company’s commitment to achieve further reduction of emissions from its televisions.

Il-geun Kwon, head of LG’s LCD TV R&D Lab, said that this certification is an important step in the company’s plans to improve its environmental brand image throughout Europe by demonstrating its ability to manufacture high quality products with minimal adverse effects on the environment. Recent research commissioned by the Carbon Trust has already shown that consumers are more likely to buy carbon-labelled goods over non-labelled ones, and that many are willing to pay more for these greener products.