TV Brands Overlook LED TVs’ Lower Power Consumption As Selling Point

Richard Carlton

Many television manufacturers are missing out on the chance to market the green credentials of their LED-backlit LCD TV models by failing to use lower power consumption as a major selling point for these products. In a financial climate where many people are keen to save energy due to soaring energy costs, and where more and more consumers are expressing an interest in environmental issues, this is something that could serve as an excellent marketing ploy for TV brands.

LED TV with lower power consumption
LED TV with lower power consumption

However, the analysis in the DisplaySearch Quarterly TV Design and Features Report for the second quarter of 2011 has shown that TV makers are actually missing out on the opportunity to sell LED TVs (which are more energy-efficient compared to plasma or conventional CCFL LCD screens) as cost-saving devices. This lower power consumption and the resulting cost reduction theoretically should make it more attractive for consumers to opt for LED LCD televisions when the time comes to replace their existing sets.

In a study into whether it is worth paying the higher prices for the LED-based LCD TV displays in order to benefit from the cheaper running costs, DisplaySearch’s data showed that LED televisions indeed incurred less costs over the life cycle of the television sets. In Europe the payback time for an entry-level LED-backlit LCD was found to be under two years, whilst in the United States it was deemed to be below four years.

Paul Gray, TV electronics research director at DisplaySearch, said that the benefits of LED LCD TVs spoke for themselves, adding that he was astonished that TV brands were not using the energy and money-saving features of these HDTV sets as a major marketing strategy. He said that consumers have been growing more conscious of the fuel consumption of their vehicles, and are also becoming increasingly aware about power usage as far as their television is concerned.