Hisense hasn’t been shy about its ambitions to dominate the TV industry and even one day surpass Samsung Electronics at the top of the tree, and it has just announced a couple of super-advanced new televisions that might just help it to achieve its goals.
At CES 2025, the Chinese company announced two new super-sized XXL TVs, featuring some of the most advanced display technology available. They include its first consumer-ready MicroLED TV, which comes with a massive 136-inch screen, and a beefy 116-inch Mini-LED model that’s notable for being the largest of its kind – at least, for now – and also its use of an RGB backlight that enhances its colour range.
The two models are powered by Hisense’s most advanced new chip, the Hi View AI Engine X processor. The company says this chip is “much faster” than its previous best silicon, which powers last year’s Hisense U8N Mini-LED TV model, featuring advanced AI capabilities that help to optimise the pictures, sound and energy consumption.
Once again, Hisense is using the Google TV operating system for its 2025 TVs, as it did with its 2024 lineup. However, that won’t be the case in some territories, like the U.K., where it will use its own Vidaa OS instead. All of its new TVs this year will integrate an ATSC 3.0 tuner, enabling them to receive NextGen digital broadcasts, which is a must-have for any TV company trying to dominate the U.S. market.
The headline act at CES 2025 was undoubtedly the Hisense 136MX MicroLED TV, which is only available in one, humongous size. According to the company, it’s able to cover 95% of the BT.2020 colour space and deliver an eye-searing 10,000 nits peak brightness. In addition to the new Hi View AI Engine X chip, it also boasts an “ultra-low reflectivity screen”, the company said.
The Hisense 136MX MicroLED TV will support Dolby Vision IQ and HDR10+, as well as Filmmaker Mode, and for surround sound, it is compatible with both Dolby Atmos and DTS: Virtual X. It also comes with two HDMI 2.1 ports that enable 4K gaming at 120Hz, with AMD FreeSync Premium Pro and Auto Low-Latency Mode also onboard.
As for the 116-inch Hisense TriChroma LED TV, this is said to employ a new RGB-based Mini-LED panel that features a backlight made up of tens of thousands of tiny RGB optical lenses.
Thanks to this innovation, the TV can dim individual colours to achieve up to 97% coverage of the BT.2020 colour gamut, while reaching 10,000 nits of peak brightness, similar to the 136MX MicroLED TV. Other details include an “ultra-slim” profile measuring just 40 millimeters and a punchy 6.2.2-channel built-in speaker system powered by Hisense’s own CineStage X surround sound tech.
The company said the Hisense TriChroma LED TV will support all of the major HDR formats plus IMAX Enhanced, plus Dolby Atmos and DTS Virtual: X sound.
While those two sets stole the show, the company also revealed the rest of its 2025 lineup, with a refreshed U-series lineup consisting of the new U6, U7, U8, U9 ULED models, which also use Mini-LED panels.
Among the upgrades are higher refresh rates. Hisense didn’t put a number on this, but considering some of last year’s models reached 144Hz, we can expect some of the higher model numbers to achieve 160Hz. Other updates include brighter pictures and enhanced backlight control, and the U7 and U8 will run the Hi-view AI Engine Pro chipset, while the flagship U9 gets the most powerful Hi-view AI Engine X processor found in the two flagship models.
Joining the updated ULED series TVs is Hisense’s latest laser TV, the L9Q, which is an ultra-short-throw projector that can achieve a whopping 5,000 lumens of brightness. We wrote more about that yesterday, here.
