TCL launches its first Fire TVs in the U.S. at low prices

Mike Wheatley

TCL has announced pricing and availability of its first Fire TVs in the U.S., with the launch of three new models. They include the TCL Q6, S4 and S3 TVs, and while all three do sit firmly in the budget model bracket, they do have some reasonably premium features for such affordable boxes.


The TCL Q6 was first announced back in June, and today the company revealed it will sell three models, including a 55-inch version at $449, a 65-inch model that costs $599 and a 75-inch one that’s priced at $799.

The Q6 was the only model to be pre-announced and this week it was revealed it will debut alongside two lower-end models, called the S4 and S3. With a three-model lineup, it’s clear that TCL is making a big investment in Amazon’s Fire TV platform.

As for the specifications, the TCL Q6 is clearly the best of the bunch. It uses a 4K QLED panel and has Dolby Vision, HDR10+, HDR10, HLG and Dolby Atmos support, with Auto Low-Latency Mode for gamers and Motion Rate 120 for gaming. It should be pointed out that although Motion Rate 120 sounds like a 120Hz refresh rate, it isn’t really. Instead, the TV uses a 60Hz panel with some software enhancements that TCL says will create a superior motion clarity effect.

The TCL S4 is available in more sizes and again features support for Dolby Vision and Dolby Atmos with Motion Rate 120, though it doesn’t mention ALLM. Instead of the QLED display, it has a regular LED direct backlit panel with no quantum dots, so you wont get the same enhanced colours as found on the TCL Q6. There are dive sizes available, ranging from 43-, 50-, 55-, 65- and 75-inches, priced at $249, $299, $319, $449 and $649, respectively.

As for the TCL S3, this is a lower-end 1080p Full HD LED TV that’s only available in 32-inch and 40-inch sizes, priced at $169 and $199, ideal as a bedroom TV or smaller living room spaces, perhaps.