Sony Corp. has announced its official price list for its 2022 TV range in the U.S., which includes the highly anticipated Sony A95K QD-OLED TV.
The Japanese firm said the A95K TV will go on sale in the U.S. in June with a price tag of $3,000 for the 55-inch model and $4,000 for the 65-inch version. Though the company has yet to reveal its U.K. prices, a recent leak on the retailer John Lewis’s website suggests that Sony could launch the A95K with a price tag of £2,699 for the 55-inch version, which is about in-line with the U.S. price.
What’s important is that Sony’s pricing means the A95K is significantly more expensive than the only other QD-OLED TV that will go on sale this year, the Samsung S95B, which uses the same panel sourced from Samsung Display. Samsung has already made the S95B available for pre-order in the U.K., priced at £2,399 and £3,299 for the 55-inch and 65-inch models, respectively.
Although Sony’s A95K QD-OLED is more expensive, price certainly isn’t the only deciding factor when it comes to choosing a new TV. While the A95K and S95B both use the same panel, the two brands apply their own video processing hardware and software and various other tweaks that can result in very different pictures. So, the first reviews and comparisons of the new QD-OLED TVs will be fascinating to see.
Aside from the A95K, Sony also announced pricing for most of its other 2022 TV models this year, including its 8K Master Series Z95K Mini-LED TV, which will cost $7,000 for the 75-inch version and $10,000 for the larger 85-inch screen. Given that consumers remain completely disinterested in 8K TVs, it remains to be seen who will find that price tag appealing.
Sony’s smaller White OLED TVs may be more interesting to consumers who either don’t want to spend extra on QD-OLED, or don’t want to take a chance with what is still a virgin display technology. For instance, the new Sony A90K TV will be available in two smaller sizes only, 42-inches and 48-inches, with price tags of $1,400 and $1,500 respectively. They both look like excellent options for gamers, with support for 4K@120Hz gameplay, Variable Refresh Rate and other HDMI 2.1 features.
Sony’s more affordable OLED TV is the A80K, which also supports HDMI 2.1 features. It comes in bigger sizes, with the 55-inch model priced at $2,000, the 65-inch version at $2,500 and the 77-inch model set to cost $3,800.
Last but not least, we have Sony’s high-end 4K Mini-LED TVs, with the flagship model in this category being the Sony X95K that’s priced at $2,800, $3,800 and $5,500 for the 65-inch, 75-inch and 85-inch models, respectively.
