Samsung's new 77-inch QD-OLED TV will cost $4,499

Mike Wheatley

Samsung Electronics has revealed that its first-ever 77-inch QD-OLED TV will cost $4,499 when it goes on sale later in the year. In addition to that model, the Samsung S95C, it will also launch a cheaper version called the Samsung S90C.


The company announced its latest QD-OLED TV at the Consumer Electronics Show earlier this month, with the S95C serving as the flagship model with an ultra-slim design and One Connect Box. It’s powered by a new, custom-designed Neural Quantum Processor 4K that Samsung said will ensure “unrivaled brightness, vivid color mapping and smart 4K upscaling with AI detail restoration.” The cheaper S90C model features the same processor, but comes without the One Connect box.

The bigger news was that, with the Samsung S95C and S90C, the company is giving buyers the option to go much larger than before with the addition of a 77-inch model, alongside the 55-inch and 65-inch options. Last year’s Samsung S95B, the company’s first ever QD-OLED TV, was only available in the latter two sizes.

With the larger model, Samsung is hoping its QD-OLED TVs will better compete with the growing cohort of TV buyers who believe that size is everything. Its rival LG Electronics still has it beat those, as its range of WOLED TVs maxes out at 97-inches.

The question on everybody’s lips was how much that bigger QD-OLED would cost, and Samsung appears to have answered. According to a report in FlatPanels HD, the 77-inch S95C has now been listed on its official website with a $4,499 price tag. The company has still not revealed when it will launch, nor has it said anything about pricing for the smaller models.

Other features of the Samsung S95C QD-OLED TV include a 4.2.2 channel Dolby Atmos speaker system, Tizen 7.0, the inclusion of its Gaming Hub, which supports cloud video game streaming apps such as Xbox, and Matter smart home support. According to Samsung, S95C also sports an improved QD-OLED panel that is much brighter than the one introduced last year, capable of reaching more than 2,000 nits peak brightness.

By way of comparison, LG’s 77-inch G2 OLED TV, which launched last year, retails for around $3,600, having initially been priced at almost $4,000. There’s also a less capable 77-inch LG B2 OLED TV that is currently priced at around $2,000.

LG has already announced its refreshed OLED lineup for 2023 but has not yet revealed pricing. Sony is also likely to launch a new QD-OLED TV later this year, as is Philips, and they may well include 77-inch models too.