Samsung goes Mickey Mouse with The Frame

Mike Wheatley

Samsung Electronics has announced a limited edition version of its popular digital art frame-style TV, known as The Frame. It’s aimed at fans of Disney cartoons, and comes with 100 unique digital Disney-themed artworks and a remote control that’s made to look like Mickey Mouse.


The new-look The Frame is being released to coincide with Disney’s 100th-year anniversary, and is available in a choice of three sizes - 55-, 65- and 75-inches, with a 4K, 100Hz QLED screen.

It’s called The Frame-Disney 100 Edition, and like all standard versions of the TV it can switch effortlessly between a normal TV mode and art display mode. However, in addition to the usual selection of artworks available at the Samsung art gallery, buyers of this model also get access to 100 special pieces of art from the Disney Collection. From what we can see of the promotional images shared by Samsung, the works are mostly stills of various well-known Disney characters from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic.


In addition to the exclusive Disney artwork, there’s a few other nice touches, such as a Disney 100 logo on the outer frame and on the loading screen, and the TV also features a “signature colour” which is apparently platinum silver metal. Of course, one of the great things about The Frame is that users can buy an assortment of coloured bezels to change the look of the TV anytime they want.

The remote has been redesigned to look like Mickey Mouse, which was achieved by changing the look and location of three of the buttons to resemble the Disney icon’s head and ears. Obviously, this version of The Frame won’t appeal to everyone, but Samsung clearly hopes the fact that it is a limited edition release will be enough to entice hardcore Disney enthusiasts. It’s also worth pointing out that it’s only nominally more expensive than the standard version of The Frame, with Samsung asking for £1,999 for the smallest version.


"These collaborations serve as an exciting way to spotlight The Frame's distinct features, which revolutionized how we use our screens and consume content," said Samsung Electronics exec Cheolgi Kim.

It remains to be seen how popular this specific model of The Frame will become, but the TV has been a big hit since its first launch in 2017, with Samsung announcing a refreshed model every year since. The most recent update adds a matte AG coating to the display that helps to reduce reflections and make the digital art look more like ‘real’ art when it’s on display.