Samsung bags top TV seller award for 17th year in succession

Mike Wheatley

Samsung Electronics has once again taken the crown as the world’s biggest TV seller, making it 17 successive years that it has topped the global television market.


That’s according to data from Omdia, which said the company sold 9.65 million QLED and Neo QLED LCD TVs last year. However, it should be noted that those labels cover an awful lot of TVs, ranging from cheaper edge-lit models to its premium LCD TVs with mini-LED backlights. In addition, some of Samsung’s Lifestyle TVs, such as The Frame and The Serif, are also categorised as QLED models.

Still, Omdia’s report notes that Samsung “dominated” the ultra-large TV segment in 2022, with a 36.1% market share for TVs over 75-inches, and an even bigger 42.9% share of the 80-inches and above size category.

“For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%,” Omdia added.

The full report was not published, so we don’t know who came in second behind Samsung. However, it’s likely that honour goes to LG Electronics, which has been in second place in the annual rankings for some years. Then again, China’s TCL has also been climbing up the charts quickly in recent years, though the ranking could change depending on how the market is measured - either by TV sales revenue, profit or units shipped.

Samsung first took the top TV seller crown in 2006 when it launched its famed “Bordeaux” LCD TV models that sold incredibly well at the time, and it’s a title that it has never relinquished since. Before that, the title of the world’s top TV seller was held by Japanese brands.

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products," said Cheolgi Kim, EVP of Visual Display, Samsung Electronics. "We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality."

Samsung’s domination of the market could well be strengthened by its newer line of QD-OLED TVs and those based on its nascent MicroLED technology, which are currently prohibitively expensive for most consumers.