Samsung Electronics is determined to keep the pressure on China’s TCL in the market for ultra-large televisions, having announced two new 98-inch models in its formidable lineup of jumbo TVs.
The company said the 98-inch DU900 and QN90D models will sit alongside the existing Q80C and QN990C models that launched last year, meaning it has four different super-sized TVs available to buy.
The Samsung DU9000 is a Crystal LED model that becomes its most affordable 98-inch TV, priced at around $3,299 in the U.S., according to a listing on Amazon. It will be positioned as a competitor to TCL’s lowest cost 98-inch P-Series TV.
As for the Samsung QN90D, this is a more premium model with Mini-LED local dimming that’s designed to rival the TCL X955, and it costs considerably more. According to an Idealo listing, it’ll be priced at around 10,299 euros, which translates to around $11,030.
Unlike TCL, Samsung also offers an 8K 98-inch option, the QN990C, which comes with an even heftier price tag of $40,000, according to online listings.
The addition of two new models significantly expands Samsung’s “super-sized” TV offerings. Traditionally, Samsung’s TVs have tended to max out at 85-inches, but that’s clearly no longer the case.
All four of the Samsung 98-inch models are fitted with displays manufactured by TCL’s display making arm, TCL CSOT, which is currently the only major display maker that has the ability to mass produce 98-inch screens. Samsung Display no longer makes LCD displays of any size, having switched to focus on more advanced technologies such as QD-OLED and MicroLED.
Samsung and TCL also face competition from LG Electronics and Sony Corp., which both offer a single 98-inch model in their 2024 TV lineups. They also use TCL panels.
