Netflix to Trial 'Top Ten List' of Most Popular UK Content

Mike Wheatley

Netflix is planning to roll out a new “top ten list” of its most popular TV shows and movies for UK viewers. The feature is being described as a “test to improve our UK member experience” and will see the top ten list of the most popular Netflix content being watched in the UK updated on a weekly basis.


Netflix CEO Reed Hastings said in a letter to investors that the top ten list was meant to provide an easy way for UK viewers to see what’s trending in their country.

“For those who want to watch what others are watching, this may make choosing titles even easier,” Hastings said.

The list will be different from the current list of top trending shows Netflix displays on its home screen. In that case, all of the shows and movies listed are based on viewer’s preferences, which means everyone sees different titles from among the company’s trending content. The UK top ten list would be the same for everyone, however.

Hastings said the test would run for a few months, after which the company would decide whether or not to expand or drop the feature.

Hastings also took the opportunity to welcome Apple and Disney as new entrants to the streaming market, saying that both companies are “world class consumer brands” and that he’s “excited to compete” with them. Both companies have in recent weeks announced plans to launch their own streaming services to compete with Netflix, and are set to launch later in the year. But while they’re ostensibly rivals, Hastings said he believes there’s room in the market for everyone to be successful.

"We don’t anticipate that these new entrants will materially affect our growth because the transition from linear to on demand entertainment is so massive ​and because of the differing nature of our content offerings,” Hastings said. “We believe we’ll all continue to grow as we each invest more in content and improve our service and as consumers continue to migrate away from linear viewing (similar to how US cable networks collectively grew for years as viewing shifted from broadcast networks during the 1980s and 1990s).

There’s certainly lots of room for Netflix to continue growing, as the company points out that in terms of streaming hours, it’s market share represents just 10% of total TV usage.