LG's E9 OLED TV Lands Top Prize at iF Design Award 2019 Event

Mike Wheatley

LG is highlighting how it stole the show at the highly regarded iF International Forum Design GmbH award show in Munich, Germany, last week.


LG said it won no less than 16 awards for its products, including the iF Gold Award for its LG OLED TV E9 series. A total of 66 products received awards at the show, from more than 6,300 submissions.

The iF Design Award event is notable as it’s said to be one of the top three consumer product design awards in the world, alongside the Red Dot Design Award and International Design Excellence Award. So any company product that lands one of its prizes gains heaps of prestige, if nothing else.

The LG OLED TV E9 took home the iF Gold Award, which was the biggest prize on offer, thanks to some neat design tricks that help to make its screen appear to be more expansive, the judges said. With the E9 OLED TV, LG incorporates transparent glass at the bottom of the screen together with a recessed stand that it says helps create a more “immersive” viewing experience that “draws the eyes to the display”.

LG’s marketing gobbledygook aside, the design was impressive enough that iF judges said the screen appears to “float in air”, as if it’s not encased in anything at all. That, apparently, is the ultimate objective of every TV designer, LG said.

The E9 was just one of several LG OLED products that impressed the German organization's judges. Its rollable OLED TV, launched at this year’s Consumer Electronics Show in Las Vegas, was also acknowledged for its ability to roll itself up into is base when not in use, so as to maximize the living space. Other products, including LG’s new 8K OLED TV, its 4K CineBeam Laser 4K Projector and its Transparent OLED Signage also took home awards.

“Great design is being able to anticipate the needs of our customers,” said Noh Chang-ho, LG Electronic’s vice president and head of corporate design. “At LG, we will continue to introduce designs that exceed consumers’ expectations.”