LG announces refreshed CineBeam 4K laser projectors

Mike Wheatley

LG Electronics this week added two more products to its CineBeam 4K laser projector lineup, with the LG HU715Q Ultra Short Throw and LG HU710P both expected to hit the shops in the coming months.


The LG HU715Q UST (pictured) is perhaps the most tempting of the two, as it’s an ultra-short throw model that’s able to throw up a 100-inch diagonal image on any wall when it’s positioned just 21.7 cm away from it. That makes it ideal for smaller spaces such as a cramped living room. What’s more, it tries to be unobtrusive no matter where it’s placed, with its smart fabric cover made by the Danish textile firm Kvadrat helping to ensure it blends naturally with a room’s natural furnishings.

It packs quite a punch on the audio side too, with four built-in speakers in a 2.2-channel configuration that can expand to a surround sound setup by adding one or more Bluetooth speakers into the mix. The sound system is rated at 20 watts, four times as powerful as the LG HU85LA UST projector that the HU715Q is intended to replace. There are three HDMI ports, one of which supports eARC.

As for the LG HU710P, this relies on a laser-LED hybrid technology to create its images, and offers a maximum image size of 300-inches. It has a lens shift capacity of up to 60% vertical movement and 24% horizontal, plus keystone correction with 4-, 9- and 15-point warping for those who require off-centre placement. On the connectivity side, it too has three HDMI ports, and again one of them is eARC compatible. The sound system, however, is only rated at 5 watts.

LG said both of the models provide 4K resolution with a contrast ratio of 2,000,000:1. The HU715Q offers a peak brightness of 2,500 lumens, while the HU710P maxes out at 2,000 lumens. Both are rated for 20,000 hours of use, which would translate to about 40 hours of viewing a week for the next decade. Enough to suit most users.

As for picture processing, both models support Dynamic Tone Mapping with HDR performance that continually fine-tunes the contrast and colour, as well as Filmmaker Mode, which preserves the original aspect ratio, frame rate and colours found in the original cinematic release. There’s also a nifty feature called the Brightness Optimiser, which works by making small adjustments to the picture to account for the ambient light conditions.

LG’s webOS operating system provides access to tons of apps, including Netflix, Amazon Prime Video and Disney+, without the need to add a streaming stick.

LG said both projectors will go on sale sometime in the first quarter. The company didn’t mention any prices, but they will be expensive. LG’s existing HU85LA UST projector currently sells for £4,500, while last year’s HU810PW is now priced at £3,000.