LG Electronics reveals pricing for 2023 OLED TVs

Mike Wheatley

Pricing details for LG Electronics’ 2023 OLED TV lineup have finally been revealed, and there are also a few promotions in store for those who’d like to pre-order its premium G3 and C3 models, which will start rolling out to customers later this month.


UK prices have not been confirmed thus far, but LG has released official information through its U.S. and German news rooms, and those dollar- and euro-figures give us a very good approximation of what Brits can expect to see when the new TVs arrive on these shores.

We’ll start with the LG 8K Z3 OLED TV, which has a price tag of €29,999 and €14,999 respectively for the 88-inch and 77-inch models, which translates to £24,999 and £11,999 in the U.K., exactly the same as last year’s predecessor the LG Z2.

The next step down is this year’s flagship 4K model, the LG G3 which comes with the newer, brighter OLED panel that was introduced at CES 2023. There’s no word yet on the price tag of the new 97-inch model, which will only be available in Europe, but the 83-inch version will be available for £7,499. Meanwhile the 77-inch G3 will go on sale for £4,999, with the 65-inch model priced at £3,499 and the 55-inch screen dropping to around £2,499 - we don’t have confirmed U.K. pricing for that last model just yet, so the price is a guess going by the U.S. and Euro-listed prices.

Next is the 2023 C3 series OLED TV, which also doesn’t have confirmed U.K. prices, so these figures are based on the European and U.S. lists. The 83-inch C3 will start at £6,399, with the 77-inch model set to cost £4,730. The 65-inch C3’s price tag is confirmed at £2,799, while the 55-inch model will cost around £2,190. Then we have the smaller, 48-inch model that will cost around £1,577 and the 42-inch model, which will be the cheapest of them all at around £1,489

As for the more affordable LG B3 OLED, this will be available in 55-, 65- and 77-inch sizes, with approximate prices of £1,799, £2,599 and £3,599.

There is absolutely no word yet anywhere on prices for LG’s A3 series OLED TVs, which will only be available in Europe. On the other hand, the LG Signature OLED R rollable TV will cost $100,000 in the U.S., working out to around £82,000 in the U.K.

Finally we have the stylish Posé “lifestyle” OLED TV, which will cost around 1,652 and 1,400 for the 55-inch and 48-inch versions, respectively.

As for release dates, the G3 and C3 are expected to be available for pre-order in the U.K. in the coming days, with the exception of the 42-inch C3, which is slated for May. The B3 OLED TVs will likely launch in April, while the Z3 will have different release dates, with the 77-inch version expected to launch in Europe in March and the 88-inch model delayed until May.

A quick look at LG’s U.K. website shows that there is already one offer available for those who want to pre-order the LG C3. It’s bundling a USC9S soundbar with the C3 for a price tag of £3,999 for the 77-inch model, which means buyers can save exactly £1,000 if they go by the separate retail prices for the two products. The 65-inch C3 with USC9S soundbar is available for £2,899 (down from £3,899) while the 55-inch version with soundbar can be had for £2,099 (down from £3,049). LG said these three packages can be ordered from today until March 13, with the products set to be shipped by March 20.

There are currently no pre-sale offers for LG’s standalone TVs, but expect that to change soon.