LG Display’s latest OLED marketing campaign is focused on the technology’s incredible potential for gamers, and it’s proving to be a big hit with more than 18 million views to date.
The “NO OLED. NO GAME.” campaign is a three-part video series and it is designed to showcase how OLED displays can deliver the most realistic and compelling gaming experience possible.
In the series, LG Display focuses on the numerous capabilities that it says make its OLED TVs superior for gamers, including their rapid response times and minimal input lag. The video depicts a frustrated lose and is meant to demonstrate how a slow response time can often make the difference between winning and losing during online games. In contrast to stuttery old LCD displays, LG’s OLED screens boast a wide variable refresh rate of 40Hz to 120Hz with a response time of less than 0.1 milliseconds, which means they can generate accurate, clear images in the fastest, most action-packed scenes.
LG also illustrates the “unmatched picture quality” of OLED displays, which it says is just as important for gamers looking for the most stellar experience. Thanks to OLED’s unique high contrast, it can depict the smallest of details, such as a character’s pupil movements. With this level of detail LG says players will feel much more immersed in the gameplay.
In addition, LG also reiterated the health benefits of OLED gaming. The video series reminds users that OLED displays generate far lower levels of blue light than other kinds of display. Blue light is known to be harmful if viewers are exposed to it for long gaming sessions. With OLED, LG says gamers don’t need to worry about eye discomfort or any headaches associated with that (not to mention longer-term eye problems).
To date, the NO OLED. No Game. campaign has generated a hugely positive response from viewers, with many people commenting to praise the cinematography and share their own experiences of OLED gaming.
Jin Min-kyu, Head of Life Display Promotion Division at LG Display, said the goal of the campaign is to showcase OLED’s differentiated values so gamers can see how it offers the highest level of immersion compared to other displays.
The campaign comes as LG Display is actively targeting gamers with the launch of its smallest-ever OLED TVs this year, the 42-inch LG C2.
