LG Display sees growing demand for large-sized OLED TVs

Mike Wheatley

LG Display reckons that demand for its larger OLED TVs has increased sharply in the last year and that it’s selling far more than ever before.


The company reported that large-sized TVs, described as those over 77-inches, made up 17.8% of its total OLED TV sales in the first half of 2021, up from just 6.3% in 2019. What’s more, TVs measuring over 80-inches saw sales jump by a massive 36-times compared to 2019, according to an Omdia report.

LG said one reason for the acceleration of large-size OLED TVs is the new availability this year of an 83-inch 4K panel size, which provides consumers with a more accessible option to go alongside its existing 88-inch 8K panels.

The Korean firm recognized this is in line with a larger trend within the TV industry, noting how 65-inch TVs have been the most popular choice of screen size in North American living rooms since 2019. Their popularity is accelerating too, and additional data from Omdia suggests that TVs of 70-inches and above are also becoming more popular, accounting for 17.9% of all TV sales as of Q4, up 4.9 percentage points from the same quarter one year before.

The good news for LG Display is that the additional sales of larger OLED TVs are not coming at the expense of smaller options, which also continue to sell like hot cakes. Rather, it says the OLED market is diversifying as it expands. It cites yet more data from Omdia that forecasts OLED TV sales to hit 6.1 million units in 2021, up from 3.65 million last year.

“Over the last two years, 55- and 65-inch OLED TVs have been the most popular – and they remain so, but bigger and smaller sizes are also winning over consumers,” LG Display said.

LG has the numbers to back up that statement, noting how OLED TVs in the 40-inches range saw their share of sales rise from 3.6% last year to 8.3% in the first half of 2021. That growth is driven by a huge increase in sales of 48-inch OLED TVs, which have proven especially popular with PlayStation5 and Xbox Series X console owners.