Hisense announces fan-focused FIFA World Cup Daily show

Mike Wheatley

FIFA has announced that it’s teaming up with Hisense to livestream a new, daily show called FIFA World Cup Daily that will be broadcast for the duration of the 2022 World Cup finals in Qatar.


Each show will run for 25 minutes, produced live at the FIFA Fan Festival in Doha’s Al Bidda Park, presented by well-known faces such as Eurosport’s Caroline De Moraes, COPA90’s Michael ‘Timbsy’ Tims and former EA Sports FIFA Global Series host Rachel Stringer.

Because it's taking place at the FIFA Fan Festival, the show will naturally be all about the fans, with content and reporting from 32 unnamed “creators” that represent each of the nations competing in the finals. FIFA World Cup Daily will also invite various other celebrities, influencers and even some footballing “legends” to participate in the show, which will provide a recap on the day’s games and events, while making use of the FIFA+ app’s extensive historical archive to highlight unforgettable moments from tournaments in the past.

The show will be broadcast live but incorporate numerous pre-recorded challenges and provide an in-depth look at what’s going on at the Fan Festival each day.

Hisense Group vice president Alex Zhu said his company got involved with FIFA World Cup Daily because everyone at the company is a huge football fan. The goal of the show is to deliver a unique experience for fans, both in Qatar and at home.

“Football fans can’t get enough of the FIFA World Cup, which is why we’re delighted to bring our consumers the best, most comprehensive, and easiest access to FIFA World Cup programming,” Zhu said. “Football fans want content that feels unique to them, to their countries, to their teams, to their culture. Having creators from all over the world help us capture these magical moments will help Hisense deliver its viewers the ultimate FIFA World Cup experience.”

FIFA has staged fan festivals at every World Cup tournament since Korea/Japan 2002. It’s a public viewing event that takes place in iconic locations within the host cities, with dozens of big screens erected to broadcast the games as they happen, live concerts, parties, food and drinks and hundreds of other activities. They attract football supporters from all of the participating countries, ensuring an extremely diverse and cultural experience.

Charlotte Burr, FIFA’s director of strategy, digital and FIFA+, said FIFA World Cup Daily by Hisense is intended to create new experiences for football fans. “With it being broadcast directly from the FIFA Fan Festival in Doha, and combining local content with global analysis, it’ll create a full fan-view of the tournament while engaging and entertaining everyone watching at home.”