Hisense has announced a pair of promising additions to its 2023 TV portfolio, with the launch of its new A85K OLED TV and the UXKQ Mini-LED LCD TV (pictured), otherwise known as ULED X.
The Chinese company first unveiled its ULED X range at the Consumer Electronics Show in January, in addition to its mid-tier U8K, U7K and U6K ranges.
The latest models announced today are targeted specifically at European consumers, Hisense said. Interestingly, Hisense said at CES that its North American and European models would bear more similarities this year than in previous years. However it has since emerged that the company will use Google TV in North America and the homegrown Vidaa platform for its European offerings. That may well be disappointing, as Vidaa offers a more limited selection of apps and capabilities.
Consumers may also be disappointed that the Hisense A85K OLED, which succeeds last year’s A85H, does not feature LG Display’s most advanced OLED panel, meaning it doesn’t come with the brightness-boosting Micro Lens Array technology. Instead, it boasts the OLED Evo tech from last year’s high-end LG Electronics OLED TVs, which is still an improvement on standard OLED.
As for the ULED X flagship model, this will be known as the UXKQ in Europe and will be available in several sizes, starting at 55-inches and rising to 85-inches. Hisense said it will come with 5,184 local dimming zones and reach a peak brightness of 2,500 nits. That compares to the 8.29 million dimming zones and 900 nits peak brightness of the A85K OLED TV.
The Hisense UXKQ does at least look like a good bet for gamers, featuring two HDMI 2.1 ports, with support for Variable Refresh Rates and Auto Low-Latency Mode. It’s also one of the company’s first-ever TVs to support Bluetooth 5.1 and WiFi 6E.
The Hisense ULED X range will also become available in the U.S., though they will use different LCD panels. In Europe, Hisense said the LCD TVs will be based on a mix of IPS and VA LCD panels.
Hisense is yet to confirm pricing or availability for its European TVs.
