Amazon Prime Video service comes to Sky Q

Mike Wheatley

Sky is partnering with Amazon to bring the Amazon Prime Video service to Sky Q and NOW TV devices in the U.K. and other parts of Europe, starting from today. In addition, the NOW TV and Sky Ticket apps will be made available on Amazon’s Fire TV devices, the companies said.


Sky Q is the company’s premium satellite and TV-on-demand service, and NOW TV is a Sky-owned video streaming app that provides contract-free access to much of Sky’s premium content, including many of its popular entertainment, movie and sports channels.

The partnership means Sky Q subscribers will be able to watch Amazon Prime Video, a rival service to Netflix with tons of exclusive movie and TV show content, without switching to a separate device. Users will be able to watch every live Premier League match over a fixture-packed Christmas period, and they’ll also get access to original Amazon series such as The Grand Tour: A Massive Hunt and The Wilds, both of which will launch later this month. Other new releases coming to Amazon Prime Video soon include Borat Subsequent MovieFIlm, Uncle Frank and I’m Your Woman.

Sky users will be able to launch Amazon Prime Video from within Sky Q using their voice. Just say “launch Prime Video” and the app will immediately fire up on the TV. All users have to do then is enter their Amazon Prime Video account details, or take out a subscription if they don’t already have one.

To try and entice Sky Q users to take out an Amazon Prime Video subscription, Sky said it will showcase some of Amazon’s content on the Sky Q homepage. Sky Q users will also be invited to enjoy a 30-day free trial of Amazon Prime Video if they don’t already have a subscription, the company said.

Sky has previously agreed a similar deal with Netflix to bring all of that service’s content to Sky Q.

“Anyone who needs to get stuck into something new after The Undoing on Sky Atlantic will now be able to flip right over to The Boys on Prime Video, without ever leaving Sky Q,” said Sky’s CEO and Executive Vice President of the U.K. and Europe, Stephen van Rooyen. “Amazon Prime Video TV shows, movies and more will sit alongside Sky Originals and Netflix, as well as apps like Disney+, BBC iPlayer, FiiT and much more. This will make it even easier for you to access everything you love, in one place.”

Sky said the Amazon Prime Video app will launch on Sky Q and NOW TV, and on Sky Ticket devices in Germany, today. In addition, Sky is planning to bring the NOW TV app to select Amazon Fire TV devices and Fire TV smart TVs in Austria, Italy, Ireland and Switzerland early next year. And the Sky Ticket app will roll out to Fire TV devices and Fire TV Edition TVs in Germany next year too, the company added.

Specifically, Sky said the NOW TV app will come to the Amazon Fire TV Stick, the Fire TV Stick Lite and the Fire TV Stick 4K, allowing owners of those devices to log into NOW TV and access Sky originals and content from a range of its channels.