TP Vision, the company behind the Philips TV brand, has agreed a multiyear sponsorship deal with FC Barcelona that will see its Ambilight TV branding displayed on the sleeve of the men’s first team football strip.
Barcelona said TP Vision has been chosen as its official partner for TV, Display and Audio devices, and as part of that agreement it has agreed to highlight the company’s Ambilight technology.
Philips TV owners will be familiar with Ambilight, which is the brand name of the company’s mood lighting system that’s unique to its televisions and computer monitors, surrounding the displays with glowing lights.
The Ambilight TV branding will be incorporated onto Barcelona’s first team shirts from May 28, meaning it will be on display during the team’s final matches of the 2022/23 La Liga season, at home to Mallorca, and away to Celta Vigo.
Barcelona will also prominently display Ambilight TVs inside its stadium, the Spotify Nou Camp, the club said in a statement. In addition, Barcelona said some of the key players from its men’s and women’s first team squads will be appointed as brand ambassadors for Ambilight TV.
According to Barcelona, it shares a joint vision with TP Vision to “take sporting events beyond the ordinary”. Barcelona claims to be “More than a club”, while TP Vision says Ambilight TV is “More than a TV”, making the partners an ideal match.
Philips premium Ambilight TVs are surrounded by rows of colourful LED strip lights adorned on the rear edges. When the TV is switched on, the Ambilights project an ever-changing halo of light onto the wall behind, which is programmed to match the on-screen content. It’s known in the industry as bias lighting, or mood lighting, and TP Vision said its effects can help to enhance the enjoyment of watching sport, especially football.
Barcelona’s vice president of marketing Juli Guiu said the team is proud to welcome TP Vision as a Main Partner.
“Barça has always stood out for its committed quest for excellence, both on and off the field of play, and this agreement is another successful example of this because we are partnering with a world-leading company in the field of electronics and audiovisual technology,” he said. “A giant step in FC Barcelona's commercial strategy in association with a multinational that, thanks to its Ambilight TV innovation, has turned the match experience into a captivating and extremely satisfying journey for millions of fans who follow football from their homes.”
